By: Alexandra Bruell
Published: September 16, 2011
Fleishman-Hillard's New PR Challenge: Backing 'Fracking'API
The American Petroleum Institute has hired Omnicom's Fleishman-Hillard to support an issues campaign that advocates hydraulic fracturing, or "fracking," which is the controversial practice of extracting shale oil and natural gas.
The PR agency is tasked with an ad campaign to extend "Energy from Shale," an informational initiative and website that the trade group launched earlier this summer as an offshoot of its "Energy Tomorrow" campaign.
Fracking has for years incited backlash from those concerned that the practice is environmentally destructive. The coming election, rife with energy debates, is likely contributing to the fact that the movement against the practice is gaining momentum. Energy companies and API members like Exxon are running their own campaigns to respond to the critics and influence the general public and lawmakers as they seek to expand their shale assets and operations.
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