Wednesday, October 12, 2011

American Petroleum Institute Launches $ 20 Million Pro-fracking ad Campaign

API Hires Omnicom Shop for Advocacy Campaign
Published: September 16, 2011

Fleishman-Hillard's New PR Challenge: Backing 'Fracking'API

Fracking has for years incited backlash from those concerned that the practice is environmentally destructive. The coming election, rife with energy debates, is likely contributing to the fact that the movement against the practice is gaining momentum. Energy companies and API members like Exxon are running their own campaigns to respond to the critics and influence the general public and lawmakers as they seek to expand their shale assets and operations.

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